Semiconductors and Electronics

Global Eye Tracking Market – Insight on the Analysis by Essential Factors and Trends In Industry by 2026

Eye Tracking Market

Global Eye Tracking Market is expected to rise gradually to an estimated value of USD 1687 million by 2026, registering a CAGR of 25.5% in the forecast period of 2019-2026 with the annual sales of USD 274.13 million in 2018.

Eye Tracking Market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of eye tracking market for Global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.

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Key Market Competitors:

Few of the major competitors currently working in the eye tracking market are Tobii AB (Sweden), SR Research Ltd. (Canada), Seeing Machines. (Australia) EyeTracking Inc. (US) Ergoneers GmbH (Germany), Pupil Labs GmbH (Germany); PRS IN VIVO (US) and Lumen Research Ltd. (UK) BIOPAC Systems Inc. (US), EyeTech Digital Systems, Inc. (US), FOVE, Inc. (US), GAZE INTELLIGENCE (France), gazepoint(Canada),  iMotions. (US), LC TECHNOLOGIES (US), Mirametrix inc. (US), Noldus Information Technology (Netherlands), Smart Eye AB. (Sweden), SMI GROUP (Germany), SR Research Ltd. (Canada)few among others.

Segmentation: Global Eye Tracking Market

  • By Type (Eye Attached Tracking, Optical Tracking, Electrooculography)
  • By Offering (Hardware, Software, Research and Consulting Services)
  • By Application (Assistive Communication, Human Behavior and Market Research, Assistive communication, Academic research, Consumer behavior research, Usability testing)
  • By Location Type (Remote, Mobile)
  • By Vertical (IT & Telecommunication, Media & Entertainment, Healthcare, Automotive, Education, and Others)
  • By Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa)

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head.  A device that is used to measure eye movement and eye position is known as eye tracker. The activities include the reaction of the pupil to different stimuli like where to look, what to ignore, when to blink.

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Market Drivers

  • Increasing demand for assistive communication devices is going to act as a driving agent for the market.
  • Wide application areas offered by eye-tracking technology is going to act as a driving agent for the market.
  • Increasing demand for personalized advertisement and consumer research is going to act as a driving agent for the market.
  • High adoption in automotive, aviation industries is going to act as a driving agent for the market.

 Market Restraints

  • A few technologies including vision capturing will take time to proliferate.

Reasons to Purchase this Report

  • Current and future of global eye tracking market outlook in the developed and emerging markets
  • The segment that is expected to dominate the market as well as the segment which holds highest CAGR in the forecast period
  • Regions/Countries that are expected to witness the fastest growth rates during the forecast period
  • The latest developments, market shares, and strategies that are employed by the major market players

Customization of the Report:

  • All segmentation provided above in this report is represented at country level
  • All products covered in the market, product volume and average selling prices will be included as customizable options which may incur no or minimal additional cost (depends on customization)

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