Digital signage, also called dynamic signage, is a specialized form of sliver casting in which video or multimedia content is displayed in public places for informational or advertising purposes. The platform or the software required for the digital signage are called as digital signage software. The latest trend in this market are increased used in the public and commercial sectors, cost efficient in term of returns and advancement in technology will further grow market. There is need of digital signage software for several applications like commercial, Infrastructural, Institutional, Industrial, others will create a huge market for the digital signage software.
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Digital signage software market accounted to USD XX.XX million in 2017 growing at a CAGR of XX.XX% during the forecast period of 2018 to 2025, Globally. Digital signage software industry report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025. Some of the major players operating in digital signage software market are
- Broadsign International LLC
- Omnivex Corporation
- Planar Systems Inc.
- Intuilab Sa
- Mvix, Inc.
- Novisign Digital Signage Inc.
- Four Winds Interactive (Fwi)
- Rise Vision
- Panasonic Corporation
- NEC Display Solutions Ltd.
- Adflow Networks
- Samsung Electronics Co. Ltd. among others.
In 2017, Mvix Wins InfoComm Best of Show Award for Digital Signage Software.
The report includes market shares of Digital Signage Software market for global, Europe, North America, Asia Pacific and South America. Hence the major players have used various strategies such as new product launches, clinical trials, market initiatives, high expense on research and development, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. Digital Signage Software Market is highly fragmented and is based on new product launches and results of products.
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Major Market Drivers and Restraints:
- Increasing Demand in Public and Commercial Sectors
- High Cost Efficiency and Assured Return on Investment
- Advancements in Technology and Infrastructure Expansions
- Demand for Cloud Based Digital Signage Software Solutions
- Lack of Standardization
- Lack of Awareness
- On the basis of software type the digital signage software market is segmented into
- Edge Server Software
- Content Management System
- The Content Management System market is expected to grow in the forecasted period.
- On the basis of services the digital signage software market is segmented into
- Installation Services,
- Maintenance & Support Services,
- Other Services
- The installation service market is expected to grow in the forecasted period.
- On the basis of application the digital signage software market is segmented into
- The infrastructural market is expected to grow in the forecasted period.
- The commercial segments further divided into
- The healthcare market is expected to grow in the forecasted period.
- On the basis of geography, digital signage software market report covers data points for 28 countries across multiple geographies such as North America & South America, Europe, Asia-Pacific, and Middle East & Africa.
- Some of the major countries covered in this report are U.S., Canada, Germany, France, U.K., Netherlands, Switzerland, Turkey, Russia, China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others. In 2017, North America is expected to dominate the market.
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