The global data masking market accounted for USD 347.9 million in 2017 and is projected to grow at a CAGR of 15.1% during the forecast period of 2019 to 2026.
Market Definition: Data Masking Market
Data masking is a process of for making a fundamentally comparable however inauthentic version of an association’s information that can be utilized for purposes such as user or client training and programming testing. This is done in order to secure the genuine information while having a functional substitute for events when the genuine information isn’t required.
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Major Market Drivers & Restraints are as follows:
- Adherence to privacy regulation
- Data protection from external service providers as well as pointless internal exposure
- Increase in the usage of data analytics
- Hides only some part or specific data
Key Market Competitors: Data Masking Market
Few of the major competitors are Solix¸ IBM Corporation, Mentis, Informatica Corporation, CA Technologies, Delphix Corp, Oracle, IRI, Arcad Software, Net 2000 Ltd, Camouflage software Inc., Compuware Corporation, Hewlett Packard Enterprise and Micro Focus among others.
The report gives the details about market trends, future prospects, market restraints, leading market drivers, several market segments, key developments, key players in the market, and competitor strategies. This market report puts light on various aspects of marketing research that range from important industry trends, market size, market share estimates, sales volume, emerging trends, product consumption, customer preferences, historic data along with future forecast and key player analysis. Under competitive analysis section, major key players existing in the market are mentioned along with various details such as company profiles, their market share analysis, and their different strategies which make them thrive in the market.
To generate finest market research report, marketing management must be aware of the minds of their target markets, their feelings, their preferences, their attitudes, convictions and value systems with a formalised and managerial approach. The report studies general market conditions, estimates client company’s market share and possible sales volume, figure out the probable market for a new product to be launched and discover the most appropriate method for the distribution of certain product. A data triangulation method is used for this purpose which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation.
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Market Segmentation: Data Masking Market
- On the basis of type, global data masking market is segmented into static and dynamic.
- On the basis of component, global data-masking market is segmented into software and services. Services are sub segmented into professional services and managed services.
- On the basis of business function, global data-masking market is segmented into finance, marketing and sales, operations, human resources, legal and others.
- On the basis of organization size, global data masking market is segmented into small and medium-sized, large sized enterprises.
- On the basis of deployment type, global data-masking market is segmented into cloud, on-premises.
- On the basis of end user, global data masking market is segmented into banking, financial services, and insurance, retail and ecommerce, government and defense, healthcare, media and entertainment, telecommunications and IT manufacturing.
- On the basis of geography, the global data-masking market report covers data points for 28 countries across multiple geographies such as North America, South America, Europe, Asia-Pacific and Middle East & Africa. Some of the major countries covered in this report are U.S., Canada, Germany, France, U.K., Netherlands, Switzerland, Turkey, Russia, China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others.
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The global data masking market is consolidated due to the presence of limited number of players concentrated in few countries. These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
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